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Can Adam Neumann save WeWork?

When Adam Neumann announced his intention to buy back WeWork last month, many commentators sneered at the idea that the flexible office giant’s founder might have a solution to its problems.

In his latest column for React News, Michael Kovacs argues that many misunderstand what exactly went wrong at WeWork and discusses what Adam Neumann can do to save the business he founded.

 

6th March 2024